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COMPARE/SEO & SEARCH MARKETING/MOZ · SURFER SEO
SEO & SEARCH MARKETING · HEAD TO HEAD● YOU PICK THE WINNER
MozvsSurfer SEO
Two tools. Verified data. Side by side. Everything on this page is vendor-sourced and dated. We don't pick a winner. That's your call. Use the Lens to apply your own criteria.
Moz
Starts at$49/mo
Free planNo
Plans4 tiers
Features8 features
Integrations5 native
PlatformsWeb · API
MCP serverNo
Surfer SEO
Starts at$59/mo
Free planNo
Plans5 tiers
Features8 features
Integrations6 native
PlatformsWeb · API
MCP serverNo
● THE LENS · YOUR COMPARISON · YOUR WINNER
Build the lens. Watch it lean.
Your criteria. Your weighting. Your verdict. Pick your axes and watch the data respond. You decide what's best for you, not us.
PRESETS
Based on your selections, the data leans this way, scroll down to read more.
AXES · 7 · PICK ANY
ALL TOOLS UPDATED 2026.05.07
CAPABILITIES
Where they overlap, where they don't
Functional roles from both tools, split by coverage. The corners are where the two tools become different products.
Only MozRoles covered exclusively by this tool.
1- Analytics Tracker
Both2 of 6 roles in the verified union.
2- Seo Tracker
- Competitive Analyser
Only Surfer SEORoles covered exclusively by this tool.
3- Seo Writer
- Content Repurposer
- Long Form Writer
ROLE COVERAGE···
PLAN LADDER
Every plan, mapped to one ladder
Both tools laid out by ascending monthly cost. Expand any plan to see what's included.
AT A GLANCE
More comparable fields
Every data point from both tools, side by side. Nothing hidden, nothing weighted.
FACT
Category
SEO & Search Marketing
SEO & Search Marketing
Starting Price
$49/mo
$59/mo
Pricing Model
Paid
Paid
Plans
4 tiers
5 tiers
Free Plan
No
No
Free Trial
Yes
No
Platforms
Web · API
Web · API
Top Features
8 features
8 features
Integrations
5 native
6 native
Public API
Yes
Yes
Webhooks (In)
No
No
INTEGRATIONS · 10 TOOLS
Integrations from both tools, side by side
Integrations sourced from each tool's own documentation. Where both tools connect to the same app, you see it once. The rest shows where their ecosystems diverge.
BOTH1
4
5UNION10
INTEGRATION
NOTES
Google Search Console
✓
✓analytics
Both. Surfaces Google's native search query data within Moz Pro's SEO workflows, supplementing rank tracking with direct impressions and click-through data from Google's own index.
Contentful
—
✓cms
Content platform integration for managing and optimising content.
Facebook Business Pages
✓
DEEP READ
What it does
Features and capabilities sourced from each tool's own documentation, structured for comparison.
Moz
TOP FEATURES · 8
F01
Keyword ExplorersearchDiscover and prioritize keywords with search volume, difficulty scores, AI-grouped keyword suggestions by search intent, and SERP analysis. Helps identify the right terms to target and understand the intent behind searches (informational, navigational, commercial, transactional).
F02
Rank TrackerchartTrack keyword rankings across search engines and locations. Monitor desktop and mobile performance, measure search visibility over time, and benchmark against competitors from a central campaign dashboard.
F03
Link ExplorerlinkComprehensive backlink analysis covering inbound links, linking domains, Domain Authority, Page Authority, and Brand Authority. Identify competitor link profiles and surface new link-building opportunities.
F04
Site CrawlbugAutomated in-depth site audits that surface technical SEO issues including broken links, duplicate content, missing metadata, and crawl errors. Provides prioritized error reports with actionable fix guidance.
F05
On-Page GradergradeAnalyse individual pages and receive actionable on-page optimisation recommendations for targeted keywords. Scores pages on SEO health and highlights specific improvements to improve rankings.
F06
Domain Overview & Competitive ResearchglobeEnter any domain to see Domain Authority, Page Authority, Brand Authority, linking domains, ranking keywords, and overall site health. Includes SERP analysis and keyword gap tools to uncover competitor strategies and content opportunities.
Surfer SEO
TOP FEATURES · 8
F01
Content Score with Real-Time SEO FeedbackanalyticsAnalyzes 500+ ranking factors including keywords, entities, link equity, topical relevance, section coverage, and semantic match. The metric updates live as you write, showing whether your content is on track to rank before publication.
F02
Auto-OptimizeaiIdentifies gaps in NLP terms, missing sections, and structural weaknesses by comparing your draft to top-ranking competitors. One click automatically adds missing elements or you can use natural language commands to customize additions.
F03
Surfy AI Writing AssistanttextIn-editor AI that helps edit, rephrase, and expand sections in real time. Supports custom voice training so output matches your brand's tone and style. Accepts natural language instructions like "add data" or "rewrite in simpler language."
F04
AI Search Visibility TrackersearchMonitors brand visibility across ChatGPT, Gemini, Google AI Overviews, Perplexity, and other AI search engines. Tracks visibility score, mention rate, position, mention gaps, brand sentiment, and competitor share of voice from a single dashboard.
F05
Outline BuildertemplateGenerates detailed article outlines by analyzing top-ranking competitor pages, then deduplicated and prioritized for SEO value. Supports adding custom writing points and questions to guide your unique angle.
F06
Auto Internal LinkingintegrationScans your entire domain to identify optimal anchor text and linking opportunities, then automatically inserts internal links within the editor. Reduces manual linking from hours to minutes.
WHO IT'S FOR
Who each tool is built for
Use cases and fit tags from each tool's own positioning. Match these to your context, not their marketing.
marketerIdentify content gaps and SERP opportunities across multiple client sites using keyword research, search intent classification, and competitor keyword analysis from a unified platform.
enterpriseTrack thousands of keyword rankings across mobile and desktop with STAT-tier infrastructure, measuring search visibility changes across large keyword portfolios over time.
businessMaintain consistent business listings across directories and Google Business Profile using Moz Local, reducing ranking inconsistencies caused by mismatched location data.
marketerMarketing and SEO teams can use Surfer to systematically improve underperforming content. Identify weak pages across your site, apply real-time SEO insights to close gaps, and prioritize refreshes based on ranking potential. Teams managing large content libraries can maximize organic traffic by fixing existing assets instead of constantly chasing new content production.
writerContent managers and agencies can leverage Surfer's AI writing and real-time optimization to produce ranking content faster. The Content Score provides SEO guidance during drafting, Outline Builder creates research-backed structure, and Auto-Optimize closes optimization gaps before publish.
● FINAL READ · YOUR WINNERYou've seen the data.
You've seen the data.
The decision is yours.
Stackology doesn't review tools. We source, structure, and map them, and hand you the lens. See what fits, build a stack around it, and ship.
No editorial winner. No sponsored placement. No weighted score. The same dataset feeds every comparison page, the canvas, and the stack builder.