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COMPARE/SEO & SEARCH MARKETING/FRASE · MOZ
SEO & SEARCH MARKETING · HEAD TO HEAD● YOU PICK THE WINNER
FrasevsMoz
Two tools. Verified data. Side by side. Everything on this page is vendor-sourced and dated. We don't pick a winner. That's your call. Use the Lens to apply your own criteria.
Frase
Starts at$49/mo
Free planNo
Plans4 tiers
Features8 features
Integrations15 native
PlatformsWeb
MCP serverYes
Moz
Starts at$49/mo
Free planNo
Plans4 tiers
Features8 features
Integrations5 native
PlatformsWeb · API
MCP serverNo
● THE LENS · YOUR COMPARISON · YOUR WINNER
Build the lens. Watch it lean.
Your criteria. Your weighting. Your verdict. Pick your axes and watch the data respond. You decide what's best for you, not us.
PRESETS
Based on your selections, the data leans this way, scroll down to read more.
AXES · 7 · PICK ANY
ALL TOOLS UPDATED 2026.04.30
CAPABILITIES
Where they overlap, where they don't
Functional roles from both tools, split by coverage. The corners are where the two tools become different products.
Only FraseRoles covered exclusively by this tool.
3- Seo Writer
- Content Repurposer
- Long Form Writer
Both2 of 6 roles in the verified union.
2- Seo Tracker
- Competitive Analyser
Only MozRoles covered exclusively by this tool.
1- Analytics Tracker
ROLE COVERAGE···
PLAN LADDER
Every plan, mapped to one ladder
Both tools laid out by ascending monthly cost. Expand any plan to see what's included.
AT A GLANCE
More comparable fields
Every data point from both tools, side by side. Nothing hidden, nothing weighted.
FACT
Category
SEO & Search Marketing
SEO & Search Marketing
Starting Price
$49/mo
$49/mo
Pricing Model
Paid
Paid
Plans
4 tiers
4 tiers
Free Plan
No
No
Free Trial
Yes
Yes
Platforms
Web
Web · API
Top Features
8 features
8 features
Integrations
15 native
5 native
Public API
Yes
Yes
Webhooks (In)
No
No
INTEGRATIONS · 19 TOOLS
Integrations from both tools, side by side
Integrations sourced from each tool's own documentation. Where both tools connect to the same app, you see it once. The rest shows where their ecosystems diverge.
BOTH1
14
4UNION19
INTEGRATION
NOTES
Google Search Console
✓
✓
Both. Track rankings, clicks, impressions, CTR, and average position with automatic ranking drop detection and stuck page identification
ChatGPT
✓
—
MCP-compatible AI assistant integration for full content lifecycle management with read/write access
Claude
✓
—
MCP-compatible integration with Claude Desktop and Claude Code for research, create, optimize, and track content through natural conversation with full read/write access
DEEP READ
What it does
Features and capabilities sourced from each tool's own documentation, structured for comparison.
Frase
TOP FEATURES · 8
F01
SEO + GEO OptimizationsearchReal-time optimization scoring for both Google search and eight AI platforms, guiding content formatting for AI engine citations.
F02
AI Search TrackinganalyticsMonitor brand visibility across ChatGPT, Claude, Perplexity, Gemini, and four other AI platforms with daily updates and competitor metrics.
F03
Frase AgentaiAutonomous AI agent with 80+ specialized skills for market analysis, competitor research, content gap identification, and brief generation in 30 seconds.
F04
API & MCP Integrationapi50+ REST API endpoints, MCP server support for Claude Desktop and Claude Code, and webhook notifications for real-time events.
F05
Content OpportunitiessettingsReal-time monitoring of unlimited pages with Fix/Boost/Fill framework, automated Google Search Console integration, and proactive alerts for declining content.
F06
Programmatic SEOautomationBatch-generate 100+ SEO pages using location, comparison, and integration templates with automatic publishing to WordPress, Webflow, and Sanity.
Moz
TOP FEATURES · 8
F01
Keyword ExplorersearchDiscover and prioritize keywords with search volume, difficulty scores, AI-grouped keyword suggestions by search intent, and SERP analysis. Helps identify the right terms to target and understand the intent behind searches (informational, navigational, commercial, transactional).
F02
Rank TrackerchartTrack keyword rankings across search engines and locations. Monitor desktop and mobile performance, measure search visibility over time, and benchmark against competitors from a central campaign dashboard.
F03
Link ExplorerlinkComprehensive backlink analysis covering inbound links, linking domains, Domain Authority, Page Authority, and Brand Authority. Identify competitor link profiles and surface new link-building opportunities.
F04
Site CrawlbugAutomated in-depth site audits that surface technical SEO issues including broken links, duplicate content, missing metadata, and crawl errors. Provides prioritized error reports with actionable fix guidance.
F05
On-Page GradergradeAnalyse individual pages and receive actionable on-page optimisation recommendations for targeted keywords. Scores pages on SEO health and highlights specific improvements to improve rankings.
F06
Domain Overview & Competitive ResearchglobeEnter any domain to see Domain Authority, Page Authority, Brand Authority, linking domains, ranking keywords, and overall site health. Includes SERP analysis and keyword gap tools to uncover competitor strategies and content opportunities.
WHO IT'S FOR
Who each tool is built for
Use cases and fit tags from each tool's own positioning. Match these to your context, not their marketing.
marketerFrase monitors brand presence across Google and eight AI platforms including ChatGPT, Perplexity, Claude, and Gemini. Real-time alerts trigger when AI engines cite or drop your content, with metrics on share of voice, appearance rates, and authority trends compared to competitors.
writerAnalyze top ten SERP competitors in 30 seconds to identify content gaps, topics, and patterns. Real-time SEO and GEO scoring guides you as you write, with content scores climbing from 40 to 90 as gaps are filled and every missing element highlighted.
marketerTransform one blog post into five+ formats including LinkedIn carousels, Twitter threads, and newsletters. This multiplies ROI and saves over four hours per piece by scaling distribution across multiple channels without manual reformatting.
marketerIdentify content gaps and SERP opportunities across multiple client sites using keyword research, search intent classification, and competitor keyword analysis from a unified platform.
enterpriseTrack thousands of keyword rankings across mobile and desktop with STAT-tier infrastructure, measuring search visibility changes across large keyword portfolios over time.
business
KEEP COMPARING
Related comparisons
Other head-to-heads featuring one of these tools.
BROADEN THE SHORTLIST
Alternatives to consider
Other tools in this space, linked to their full profiles.
● FINAL READ · YOUR WINNERYou've seen the data.
You've seen the data.
The decision is yours.
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No editorial winner. No sponsored placement. No weighted score. The same dataset feeds every comparison page, the canvas, and the stack builder.