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COMPARE/SEO & SEARCH MARKETING/FRASE · SURFER SEO
SEO & SEARCH MARKETING · HEAD TO HEAD● YOU PICK THE WINNER
FrasevsSurfer SEO
Two tools. Verified data. Side by side. Everything on this page is vendor-sourced and dated. We don't pick a winner. That's your call. Use the Lens to apply your own criteria.
Frase
Starts at$49/mo
Free planNo
Plans4 tiers
Features8 features
Integrations15 native
PlatformsWeb
MCP serverYes
Surfer SEO
Starts at$59/mo
Free planNo
Plans5 tiers
Features8 features
Integrations6 native
PlatformsWeb · API
MCP serverNo
● THE LENS · YOUR COMPARISON · YOUR WINNER
Build the lens. Watch it lean.
Your criteria. Your weighting. Your verdict. Pick your axes and watch the data respond. You decide what's best for you, not us.
PRESETS
Based on your selections, the data leans this way, scroll down to read more.
AXES · 7 · PICK ANY
ALL TOOLS UPDATED 2026.04.30
CAPABILITIES
Where they overlap, where they don't
Functional roles from both tools, split by coverage. The corners are where the two tools become different products.
Only FraseRoles covered exclusively by this tool.
0- —
Both5 of 5 roles in the verified union.
5- Seo Writer
- Seo Tracker
- Content Repurposer
- Long Form Writer
- Competitive Analyser
Only Surfer SEORoles covered exclusively by this tool.
0- —
ROLE COVERAGE···
PLAN LADDER
Every plan, mapped to one ladder
Both tools laid out by ascending monthly cost. Expand any plan to see what's included.
AT A GLANCE
More comparable fields
Every data point from both tools, side by side. Nothing hidden, nothing weighted.
FACT
Category
SEO & Search Marketing
SEO & Search Marketing
Starting Price
$49/mo
$59/mo
Pricing Model
Paid
Paid
Plans
4 tiers
5 tiers
Free Plan
No
No
Free Trial
Yes
No
Platforms
Web
Web · API
Top Features
8 features
8 features
Integrations
15 native
6 native
Public API
Yes
Yes
Webhooks (In)
No
No
INTEGRATIONS · 18 TOOLS
Integrations from both tools, side by side
Integrations sourced from each tool's own documentation. Where both tools connect to the same app, you see it once. The rest shows where their ecosystems diverge.
BOTH3
12
3UNION18
INTEGRATION
NOTES
Google Docs
✓export
✓productivity
Both. Export with full formatting preservation including headers, lists, and links; also supports import of existing drafts
Google Search Console
✓
✓analytics
Both. Track rankings, clicks, impressions, CTR, and average position with automatic ranking drop detection and stuck page identification
WordPress
DEEP READ
What it does
Features and capabilities sourced from each tool's own documentation, structured for comparison.
Frase
TOP FEATURES · 8
F01
SEO + GEO OptimizationsearchReal-time optimization scoring for both Google search and eight AI platforms, guiding content formatting for AI engine citations.
F02
AI Search TrackinganalyticsMonitor brand visibility across ChatGPT, Claude, Perplexity, Gemini, and four other AI platforms with daily updates and competitor metrics.
F03
Frase AgentaiAutonomous AI agent with 80+ specialized skills for market analysis, competitor research, content gap identification, and brief generation in 30 seconds.
F04
API & MCP Integrationapi50+ REST API endpoints, MCP server support for Claude Desktop and Claude Code, and webhook notifications for real-time events.
F05
Content OpportunitiessettingsReal-time monitoring of unlimited pages with Fix/Boost/Fill framework, automated Google Search Console integration, and proactive alerts for declining content.
F06
Programmatic SEOautomationBatch-generate 100+ SEO pages using location, comparison, and integration templates with automatic publishing to WordPress, Webflow, and Sanity.
Surfer SEO
TOP FEATURES · 8
F01
Content Score with Real-Time SEO FeedbackanalyticsAnalyzes 500+ ranking factors including keywords, entities, link equity, topical relevance, section coverage, and semantic match. The metric updates live as you write, showing whether your content is on track to rank before publication.
F02
Auto-OptimizeaiIdentifies gaps in NLP terms, missing sections, and structural weaknesses by comparing your draft to top-ranking competitors. One click automatically adds missing elements or you can use natural language commands to customize additions.
F03
Surfy AI Writing AssistanttextIn-editor AI that helps edit, rephrase, and expand sections in real time. Supports custom voice training so output matches your brand's tone and style. Accepts natural language instructions like "add data" or "rewrite in simpler language."
F04
AI Search Visibility TrackersearchMonitors brand visibility across ChatGPT, Gemini, Google AI Overviews, Perplexity, and other AI search engines. Tracks visibility score, mention rate, position, mention gaps, brand sentiment, and competitor share of voice from a single dashboard.
F05
Outline BuildertemplateGenerates detailed article outlines by analyzing top-ranking competitor pages, then deduplicated and prioritized for SEO value. Supports adding custom writing points and questions to guide your unique angle.
F06
Auto Internal LinkingintegrationScans your entire domain to identify optimal anchor text and linking opportunities, then automatically inserts internal links within the editor. Reduces manual linking from hours to minutes.
WHO IT'S FOR
Who each tool is built for
Use cases and fit tags from each tool's own positioning. Match these to your context, not their marketing.
marketerFrase monitors brand presence across Google and eight AI platforms including ChatGPT, Perplexity, Claude, and Gemini. Real-time alerts trigger when AI engines cite or drop your content, with metrics on share of voice, appearance rates, and authority trends compared to competitors.
writerAnalyze top ten SERP competitors in 30 seconds to identify content gaps, topics, and patterns. Real-time SEO and GEO scoring guides you as you write, with content scores climbing from 40 to 90 as gaps are filled and every missing element highlighted.
marketerTransform one blog post into five+ formats including LinkedIn carousels, Twitter threads, and newsletters. This multiplies ROI and saves over four hours per piece by scaling distribution across multiple channels without manual reformatting.
marketerMarketing and SEO teams can use Surfer to systematically improve underperforming content. Identify weak pages across your site, apply real-time SEO insights to close gaps, and prioritize refreshes based on ranking potential. Teams managing large content libraries can maximize organic traffic by fixing existing assets instead of constantly chasing new content production.
writerContent managers and agencies can leverage Surfer's AI writing and real-time optimization to produce ranking content faster. The Content Score provides SEO guidance during drafting, Outline Builder creates research-backed structure, and Auto-Optimize closes optimization gaps before publish.
KEEP COMPARING
Related comparisons
Other head-to-heads featuring one of these tools.
BROADEN THE SHORTLIST
Alternatives to consider
Other tools in this space, linked to their full profiles.
● FINAL READ · YOUR WINNERYou've seen the data.
You've seen the data.
The decision is yours.
Stackology doesn't review tools. We source, structure, and map them, and hand you the lens. See what fits, build a stack around it, and ship.
No editorial winner. No sponsored placement. No weighted score. The same dataset feeds every comparison page, the canvas, and the stack builder.