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COMPARE/SEO & SEARCH MARKETING/MOZ · SEMRUSH
SEO & SEARCH MARKETING · HEAD TO HEAD● YOU PICK THE WINNER
MozvsSemrush
Two tools. Verified data. Side by side. Everything on this page is vendor-sourced and dated. We don't pick a winner. That's your call. Use the Lens to apply your own criteria.
Moz
Starts at$49/mo
Free planNo
Plans4 tiers
Features8 features
Integrations5 native
PlatformsWeb · API
MCP serverNo
Semrush
Starts at$139/mo
Free planNo
Plans3 tiers
Features8 features
Integrations25 native
PlatformsWeb · API
MCP serverYes
● THE LENS · YOUR COMPARISON · YOUR WINNER
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Your criteria. Your weighting. Your verdict. Pick your axes and watch the data respond. You decide what's best for you, not us.
PRESETS
Based on your selections, the data leans this way, scroll down to read more.
AXES · 8 · PICK ANY
ALL TOOLS UPDATED 2026.05.07
CAPABILITIES
Where they overlap, where they don't
Functional roles from both tools, split by coverage. The corners are where the two tools become different products.
Only MozRoles covered exclusively by this tool.
0- —
Both3 of 6 roles in the verified union.
3- Seo Tracker
- Competitive Analyser
- Analytics Tracker
Only SemrushRoles covered exclusively by this tool.
3- Reporting Dashboard
- Trend Analyser
- Seo Writer
ROLE COVERAGE···
PLAN LADDER
Every plan, mapped to one ladder
Both tools laid out by ascending monthly cost. Expand any plan to see what's included.
AT A GLANCE
More comparable fields
Every data point from both tools, side by side. Nothing hidden, nothing weighted.
FACT
Category
SEO & Search Marketing
SEO & Search Marketing
Starting Price
$49/mo
$139/mo
Pricing Model
Paid
Paid
Plans
4 tiers
3 tiers
Free Plan
No
No
Free Trial
Yes
Yes
Platforms
Web · API
Web · API
Top Features
8 features
8 features
Integrations
5 native
25 native
Public API
Yes
Yes
Webhooks (In)
No
No
INTEGRATIONS · 27 TOOLS
Integrations from both tools, side by side
Integrations sourced from each tool's own documentation. Where both tools connect to the same app, you see it once. The rest shows where their ecosystems diverge.
BOTH3
2
22UNION27
INTEGRATION
NOTES
Google Analytics
✓
✓
Both. Connects within Moz Pro's Campaigns and Reporting section to pull traffic and engagement data alongside keyword rankings, giving teams a unified view of search performance and site activity in one dashboard.
Google Business Profile
✓
✓
Both. Moz Local syncs location data including name, address, hours, and categories directly with Google Business Profile to maintain listing consistency and support local search visibility.
Google Search Console
DEEP READ
What it does
Features and capabilities sourced from each tool's own documentation, structured for comparison.
Moz
TOP FEATURES · 8
F01
Keyword ExplorersearchDiscover and prioritize keywords with search volume, difficulty scores, AI-grouped keyword suggestions by search intent, and SERP analysis. Helps identify the right terms to target and understand the intent behind searches (informational, navigational, commercial, transactional).
F02
Rank TrackerchartTrack keyword rankings across search engines and locations. Monitor desktop and mobile performance, measure search visibility over time, and benchmark against competitors from a central campaign dashboard.
F03
Link ExplorerlinkComprehensive backlink analysis covering inbound links, linking domains, Domain Authority, Page Authority, and Brand Authority. Identify competitor link profiles and surface new link-building opportunities.
F04
Site CrawlbugAutomated in-depth site audits that surface technical SEO issues including broken links, duplicate content, missing metadata, and crawl errors. Provides prioritized error reports with actionable fix guidance.
F05
On-Page GradergradeAnalyse individual pages and receive actionable on-page optimisation recommendations for targeted keywords. Scores pages on SEO health and highlights specific improvements to improve rankings.
F06
Domain Overview & Competitive ResearchglobeEnter any domain to see Domain Authority, Page Authority, Brand Authority, linking domains, ranking keywords, and overall site health. Includes SERP analysis and keyword gap tools to uncover competitor strategies and content opportunities.
Semrush
TOP FEATURES · 8
F01
SEO Toolkitsearch20+ keyword research, site audit, rank tracking, and backlink tools. Uncover ranking opportunities, identify technical problems, monitor competitors, and understand your link profile with precision across billions of search queries and 43 trillion known backlinks.
F02
AI Visibility ToolkitaiTrack how your brand and competitors appear on AI platforms including Google AI, ChatGPT, and Gemini. Monitor sentiment, identify visibility gaps, and get strategic recommendations to optimize for LLM-driven search.
F03
Traffic & Market ToolkitanalyticsAnalyze any website's traffic sources, audience demographics, and market position across 190+ countries with up to 7 years of historical data. Benchmark competitors, spot market trends, and quantify share of voice in your industry.
F04
Content ToolkittextCreate and optimize SEO-ready content with AI assistance. Generate topic briefs, write full articles, and score existing drafts for visibility on Google search and AI platforms. AI-powered suggestions improve both rank and reader engagement.
F05
Local ToolkitusersDominate local search with Google Business Profile optimization, multi-directory listing management, automated review workflows, and Google Maps visibility tracking. Drive foot traffic and local leads across 70+ directories.
F06
Social ToolkitcollaborationPlan, create, and schedule content across Facebook, Instagram, LinkedIn, and Pinterest from one calendar. Include competitor tracking, influencer discovery, social listening, and real-time analytics to see what performs.
WHO IT'S FOR
Who each tool is built for
Use cases and fit tags from each tool's own positioning. Match these to your context, not their marketing.
marketerIdentify content gaps and SERP opportunities across multiple client sites using keyword research, search intent classification, and competitor keyword analysis from a unified platform.
enterpriseTrack thousands of keyword rankings across mobile and desktop with STAT-tier infrastructure, measuring search visibility changes across large keyword portfolios over time.
businessMaintain consistent business listings across directories and Google Business Profile using Moz Local, reducing ranking inconsistencies caused by mismatched location data.
SEO specialists and digital agenciesRun a complete site audit to find crawl errors, on-page issues, and broken links. Identify which competitors rank for your target keywords and what backlinks support their rankings. Use this data to prioritize fixes that move the needle on organic visibility. Sites in the case studies showed 230% traffic growth.
Content teams and marketing managersResearch what topics your audience searches for, generate SEO briefs powered by ranking data, write and optimize drafts in real time, then monitor how new content ranks. AI-powered topic research cuts research time while data-driven optimization improves ranking velocity.
KEEP COMPARING
Related comparisons
Other head-to-heads featuring one of these tools.
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