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COMPARE/SEO & SEARCH MARKETING/MARKETMUSE · MOZ
SEO & SEARCH MARKETING · HEAD TO HEAD● YOU PICK THE WINNER
MarketmusevsMoz
Two tools. Verified data. Side by side. Everything on this page is vendor-sourced and dated. We don't pick a winner. That's your call. Use the Lens to apply your own criteria.
Marketmuse
Starts at
Free planYes
Plans4 tiers
Features6 features
Integrations1 native
PlatformsWeb · API
MCP serverNo
Moz
Starts at$49/mo
Free planNo
Plans4 tiers
Features8 features
Integrations5 native
PlatformsWeb · API
MCP serverNo
● THE LENS · YOUR COMPARISON · YOUR WINNER
Build the lens. Watch it lean.
Your criteria. Your weighting. Your verdict. Pick your axes and watch the data respond. You decide what's best for you, not us.
PRESETS
Based on your selections, the data leans this way, scroll down to read more.
AXES · 7 · PICK ANY
ALL TOOLS UPDATED 2026.04.30
CAPABILITIES
Where they overlap, where they don't
Functional roles from both tools, split by coverage. The corners are where the two tools become different products.
Only MarketmuseRoles covered exclusively by this tool.
1- Seo Writer
Both2 of 4 roles in the verified union.
2- Seo Tracker
- Competitive Analyser
Only MozRoles covered exclusively by this tool.
1- Analytics Tracker
ROLE COVERAGE···
PLAN LADDER
Every plan, mapped to one ladder
Both tools laid out by ascending monthly cost. Expand any plan to see what's included.
AT A GLANCE
More comparable fields
Every data point from both tools, side by side. Nothing hidden, nothing weighted.
FACT
Category
SEO & Search Marketing
SEO & Search Marketing
Starting Price
-
$49/mo
Pricing Model
Custom
Paid
Plans
4 tiers
4 tiers
Free Plan
Yes
No
Free Trial
No
Yes
Platforms
Web · API
Web · API
Top Features
6 features
8 features
Integrations
1 native
5 native
Public API
No
Yes
Webhooks (In)
No
No
INTEGRATIONS · 6 TOOLS
Integrations from both tools, side by side
Integrations sourced from each tool's own documentation. Where both tools connect to the same app, you see it once. The rest shows where their ecosystems diverge.
BOTH0
1
5UNION6
INTEGRATION
NOTES
Facebook Business Pages
—
✓
Moz Local pushes location updates to Facebook Business Pages, keeping listing data consistent across Google and social platforms from one management interface.
Google Analytics
—
✓
Connects within Moz Pro's Campaigns and Reporting section to pull traffic and engagement data alongside keyword rankings, giving teams a unified view of search performance and site activity in one dashboard.
Google Business Profile
—
✓
DEEP READ
What it does
Features and capabilities sourced from each tool's own documentation, structured for comparison.
Marketmuse
TOP FEATURES · 6
F01
AI Content StrategyaiPatented AI automatically analyzes your entire content inventory and search landscape to identify high-value topic clusters, pinpoint coverage gaps, and surface quick wins based on your existing authority.
F02
Content BriefstextDevelop detailed content briefs with topic guidelines, keywords, and competitor insights, along with specific directions to optimize existing pages, everything writers need to create high-ranking content.
F03
Content Optimization (Optimize App)searchAI writing assistant that helps improve content quality, depth, and SEO relevance by analyzing topic coverage, identifying missing subtopics, and providing real-time optimization recommendations.
F04
Topic ResearchanalyticsSemantic keyword analysis with SERP X-Ray, questions research, and SERP Heatmap to understand what content covers a topic comprehensively and where competitors have coverage gaps.
F05
Content Inventory & Site AnalysisdataContinuously tracks and scores your entire content inventory, providing ongoing coverage metrics and identifying which pages need updating, consolidating, or creating.
F06
Competitive Content AnalysisperformanceAnalyze competitor site content clusters with Heatmap and SERP X-Ray to identify gaps in topical coverage and opportunities to outrank competitors on specific topics.
Moz
TOP FEATURES · 8
F01
Keyword ExplorersearchDiscover and prioritize keywords with search volume, difficulty scores, AI-grouped keyword suggestions by search intent, and SERP analysis. Helps identify the right terms to target and understand the intent behind searches (informational, navigational, commercial, transactional).
F02
Rank TrackerchartTrack keyword rankings across search engines and locations. Monitor desktop and mobile performance, measure search visibility over time, and benchmark against competitors from a central campaign dashboard.
F03
Link ExplorerlinkComprehensive backlink analysis covering inbound links, linking domains, Domain Authority, Page Authority, and Brand Authority. Identify competitor link profiles and surface new link-building opportunities.
F04
Site CrawlbugAutomated in-depth site audits that surface technical SEO issues including broken links, duplicate content, missing metadata, and crawl errors. Provides prioritized error reports with actionable fix guidance.
F05
On-Page GradergradeAnalyse individual pages and receive actionable on-page optimisation recommendations for targeted keywords. Scores pages on SEO health and highlights specific improvements to improve rankings.
F06
Domain Overview & Competitive ResearchglobeEnter any domain to see Domain Authority, Page Authority, Brand Authority, linking domains, ranking keywords, and overall site health. Includes SERP analysis and keyword gap tools to uncover competitor strategies and content opportunities.
WHO IT'S FOR
Who each tool is built for
Use cases and fit tags from each tool's own positioning. Match these to your context, not their marketing.
Content strategists and SEO teamsMarketMuse's AI automatically analyzes your entire content inventory to pinpoint high-value topic clusters and identify quick wins based on existing authority. The platform shows where you already have topical coverage and how to expand it strategically, making content planning more efficient than starting from scratch.
Content marketing teamsThe competitive content analysis reveals gaps and missed opportunities in competitor content. Rather than replicating what competitors do, teams identify where competitors are vulnerable and create content that fills those gaps, standing out in search results.
Content managers and editorsMarketMuse creates personalized content plans based on your content inventory and domain authority. The platform shows what content to create or update and in what order, streamlining planning from hours of manual work to minutes of AI analysis.
marketerIdentify content gaps and SERP opportunities across multiple client sites using keyword research, search intent classification, and competitor keyword analysis from a unified platform.
enterpriseTrack thousands of keyword rankings across mobile and desktop with STAT-tier infrastructure, measuring search visibility changes across large keyword portfolios over time.
● FINAL READ · YOUR WINNERYou've seen the data.
You've seen the data.
The decision is yours.
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