SEO & Search Marketing·Paid·moz.com

Moz

All-in-one SEO platform with trusted Domain Authority metrics

Best for

Running keyword research across multiple client sites and mapping content gaps to specific search intent categories, tracking keyword portfolio performance across mobile and desktop, auditing site health and prioritising technical SEO fixes by business impact, building and scheduling client-ready SEO reports with campaign performance data, managing multi-location business listings with consistent data across Google and social directories.

Platforms

Web · API

Starting price

$49/mo

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Stackology bottom line

Moz Pro brings keyword research, rank tracking, site audits, and competitive analysis together around Domain Authority metrics that have been the agency reporting standard since 2004. The platform layers Moz Academy, Whiteboard Friday, and the Beginner's Guide to SEO directly into the product ecosystem, so teams build capability and tooling at the same time. The best fit for agencies and SEO teams who need credible, data-rich tooling and can tolerate 24-hour support response times in exchange for the depth.

Source-first

Features and integrations sourced from product documentation, not marketing copy.

Sourced & dated

Every data point timestamped to the day it was sourced. Always check the vendor's site for the latest.

Editorially independent

No sponsored placement. Ranking is not for sale at any price.

Pricing model

Paid

From $49/mo

Platforms

Web · API

Free plan

Free Trial

Integrations

5 native

Updated

2026.05.07

Pricing

Plans and pricing

ModelPaidCurrencyUSDBillingMonthly / Annual

Starter

Small businesses or startups

$49/month

+1 user included
+1 tracked site
+50 tracked keywords per month
+20K pages crawled per month
+Keyword Suggestions by Topic

Get Starter

Standard

Small businesses

$99/month

+1 user included
+3 tracked sites
+300 tracked keywords per month
+400K pages crawled per month
+Standard SEO tools with backlink analysis

Get Standard

What stands out. What to look into.

We flagged capabilities that look strong and areas worth a closer look. These are not verdicts. Check anything that matters to your use case directly with the vendor.

+Looks strong5

−Worth checking3

Features · 8

Features and capabilities.

A snapshot of what this tool does, based on what the vendor publishes. Enough to know if it is worth a closer look.

Integrations · 5

What it connects to.

Connections we have found available for this tool. Not exhaustive, integrations change. Check the vendor's site for the full list.

Native · OAuth5

Google Analytics

Google Search Console

Google Business Profile

Facebook Business Pages

HubSpot

Use cases · 5

Ways people use it.

A few examples of how this tool gets used. Not a complete picture, there are plenty more.

Alternatives

If Moz isn't right for you.

Other tools in the same category worth considering.

Semrush

All-in-one SEO and marketing intelligence platform.

All-in-one digital marketing platform covering SEO, PPC, and competitive intelligence for teams needing broader marketing analytics than Moz provides.

$139/moOpen →

View all SEO & Search Marketing tools →

Side-by-side:

Moz vs Semrush Moz vs Surfer SEO Marketmuse vs Moz Frase vs Moz Moz vs Writesonic

Ready to try it

Visit Moz.

Pricing confirmed 2026.05.07. We may earn a commission if you subscribe. No extra cost to you.

Visit Moz →

Common questions

Frequently asked about Moz

Does Moz have a free plan?

Moz does not have a permanent free plan. A free trial is available: Free Trial.

How much does Moz cost?

Moz plans start from $49/mo. 4 pricing tiers are available.

What does Moz integrate with?

Based on vendor documentation, Moz connects with Google Analytics, Google Search Console, Google Business Profile, Facebook Business Pages, HubSpot. Check the vendor's site for the complete list.

What platforms does Moz support?

Moz is available on Web, API.

MethodologyFull methodology →