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COMPARE/SEO & SEARCH MARKETING/MOZ · WRITESONIC
SEO & SEARCH MARKETING · HEAD TO HEAD● YOU PICK THE WINNER
MozvsWritesonic
Two tools. Verified data. Side by side. Everything on this page is vendor-sourced and dated. We don't pick a winner. That's your call. Use the Lens to apply your own criteria.
Moz
Starts at$49/mo
Free planNo
Plans4 tiers
Features8 features
Integrations5 native
PlatformsWeb · API
MCP serverNo
Writesonic
Starts at$49/mo
Free planNo
Plans4 tiers
Features8 features
Integrations5 native
PlatformsWeb · API
MCP serverNo
● THE LENS · YOUR COMPARISON · YOUR WINNER
Build the lens. Watch it lean.
Your criteria. Your weighting. Your verdict. Pick your axes and watch the data respond. You decide what's best for you, not us.
PRESETS
Based on your selections, the data leans this way, scroll down to read more.
AXES · 8 · PICK ANY
ALL TOOLS UPDATED 2026.05.07
CAPABILITIES
Where they overlap, where they don't
Functional roles from both tools, split by coverage. The corners are where the two tools become different products.
Only MozRoles covered exclusively by this tool.
2- Competitive Analyser
- Analytics Tracker
Both1 of 6 roles in the verified union.
1- Seo Tracker
Only WritesonicRoles covered exclusively by this tool.
3- Seo Writer
- Long Form Writer
- Copy Writer
ROLE COVERAGE···
PLAN LADDER
Every plan, mapped to one ladder
Both tools laid out by ascending monthly cost. Expand any plan to see what's included.
AT A GLANCE
More comparable fields
Every data point from both tools, side by side. Nothing hidden, nothing weighted.
FACT
Category
SEO & Search Marketing
SEO & Search Marketing
Starting Price
$49/mo
$49/mo
Pricing Model
Paid
Paid
Plans
4 tiers
4 tiers
Free Plan
No
No
Free Trial
Yes
Yes
Platforms
Web · API
Web · API
Top Features
8 features
8 features
Integrations
5 native
5 native
Public API
Yes
Yes
Webhooks (In)
No
No
INTEGRATIONS · 10 TOOLS
Integrations from both tools, side by side
Integrations sourced from each tool's own documentation. Where both tools connect to the same app, you see it once. The rest shows where their ecosystems diverge.
BOTH0
5
5UNION10
INTEGRATION
NOTES
Facebook Business Pages
✓
—
Moz Local pushes location updates to Facebook Business Pages, keeping listing data consistent across Google and social platforms from one management interface.
Gmail
—
✓zapier
Automate email responses and management via Zapier integration.
Google Analytics
✓
—
Connects within Moz Pro's Campaigns and Reporting section to pull traffic and engagement data alongside keyword rankings, giving teams a unified view of search performance and site activity in one dashboard.
DEEP READ
What it does
Features and capabilities sourced from each tool's own documentation, structured for comparison.
Moz
TOP FEATURES · 8
F01
Keyword ExplorersearchDiscover and prioritize keywords with search volume, difficulty scores, AI-grouped keyword suggestions by search intent, and SERP analysis. Helps identify the right terms to target and understand the intent behind searches (informational, navigational, commercial, transactional).
F02
Rank TrackerchartTrack keyword rankings across search engines and locations. Monitor desktop and mobile performance, measure search visibility over time, and benchmark against competitors from a central campaign dashboard.
F03
Link ExplorerlinkComprehensive backlink analysis covering inbound links, linking domains, Domain Authority, Page Authority, and Brand Authority. Identify competitor link profiles and surface new link-building opportunities.
F04
Site CrawlbugAutomated in-depth site audits that surface technical SEO issues including broken links, duplicate content, missing metadata, and crawl errors. Provides prioritized error reports with actionable fix guidance.
F05
On-Page GradergradeAnalyse individual pages and receive actionable on-page optimisation recommendations for targeted keywords. Scores pages on SEO health and highlights specific improvements to improve rankings.
F06
Domain Overview & Competitive ResearchglobeEnter any domain to see Domain Authority, Page Authority, Brand Authority, linking domains, ranking keywords, and overall site health. Includes SERP analysis and keyword gap tools to uncover competitor strategies and content opportunities.
Writesonic
TOP FEATURES · 8
F01
AI Visibility TrackinganalyticsMonitor brand rankings, sentiment, and citations across ChatGPT, Gemini, Perplexity, and 10+ AI platforms in real time with detailed filtering by platform, sentiment, or specific prompts.
F02
AI Visibility Action CenterworkflowIdentify citation gaps and content opportunities, then receive precise actions to improve AI visibility including outreach templates and technical barriers to fix.
F03
AI Search Volume ExplorersearchTrack 120M+ natural language prompts across AI platforms to understand real user intent and search volume per prompt, showing patterns different from traditional keyword queries.
F04
AI Article WritertextGenerate fact-checked, source-backed articles with automated internal linking, EEAT signals, and brand voice optimization for both Google and AI search ranking.
F05
Content StrategyanalyticsBuild data-driven strategies using live competitor analysis and integrated Ahrefs and Google Keyword Planner data.
F06
Content OptimizerperformanceAnalyze and improve existing pages for higher rankings with AI-powered recommendations based on what currently ranks.
WHO IT'S FOR
Who each tool is built for
Use cases and fit tags from each tool's own positioning. Match these to your context, not their marketing.
marketerIdentify content gaps and SERP opportunities across multiple client sites using keyword research, search intent classification, and competitor keyword analysis from a unified platform.
enterpriseTrack thousands of keyword rankings across mobile and desktop with STAT-tier infrastructure, measuring search visibility changes across large keyword portfolios over time.
businessMaintain consistent business listings across directories and Google Business Profile using Moz Local, reducing ranking inconsistencies caused by mismatched location data.
Marketing teams and brand managersMonitor brand performance across ChatGPT, Gemini, Perplexity, and 10+ AI platforms. AI Visibility Tracking provides visibility scores, sentiment analysis, and citation tracking to understand where your brand ranks in AI-generated results and identify competitive gaps.
Content teams and SEO specialistsCreate and refresh content optimized for both Google and AI platforms using the integrated article writer and citation gap analysis. Surfaces which high-authority sites mention competitors but not your brand, generates content refresh recommendations, and provides outreach templates for improving visibility without starting from scratch.
● FINAL READ · YOUR WINNERYou've seen the data.
You've seen the data.
The decision is yours.
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No editorial winner. No sponsored placement. No weighted score. The same dataset feeds every comparison page, the canvas, and the stack builder.