Loading comparison
COMPARE/SEO & SEARCH MARKETING/FRASE · SEMRUSH
SEO & SEARCH MARKETING · HEAD TO HEAD● YOU PICK THE WINNER
FrasevsSemrush
Two tools. Verified data. Side by side. Everything on this page is vendor-sourced and dated. We don't pick a winner. That's your call. Use the Lens to apply your own criteria.
Frase
Starts at$49/mo
Free planNo
Plans4 tiers
Features8 features
Integrations15 native
PlatformsWeb
MCP serverYes
Semrush
Starts at$139/mo
Free planNo
Plans3 tiers
Features8 features
Integrations25 native
PlatformsWeb · API
MCP serverYes
● THE LENS · YOUR COMPARISON · YOUR WINNER
Build the lens. Watch it lean.
Your criteria. Your weighting. Your verdict. Pick your axes and watch the data respond. You decide what's best for you, not us.
PRESETS
Based on your selections, the data leans this way, scroll down to read more.
AXES · 8 · PICK ANY
ALL TOOLS UPDATED 2026.04.30
CAPABILITIES
Where they overlap, where they don't
Functional roles from both tools, split by coverage. The corners are where the two tools become different products.
Only FraseRoles covered exclusively by this tool.
2- Content Repurposer
- Long Form Writer
Both3 of 8 roles in the verified union.
3- Seo Writer
- Seo Tracker
- Competitive Analyser
Only SemrushRoles covered exclusively by this tool.
3- Analytics Tracker
- Reporting Dashboard
- Trend Analyser
ROLE COVERAGE···
PLAN LADDER
Every plan, mapped to one ladder
Both tools laid out by ascending monthly cost. Expand any plan to see what's included.
AT A GLANCE
More comparable fields
Every data point from both tools, side by side. Nothing hidden, nothing weighted.
FACT
Category
SEO & Search Marketing
SEO & Search Marketing
Starting Price
$49/mo
$139/mo
Pricing Model
Paid
Paid
Plans
4 tiers
3 tiers
Free Plan
No
No
Free Trial
Yes
Yes
Platforms
Web
Web · API
Top Features
8 features
8 features
Integrations
15 native
25 native
Public API
Yes
Yes
Webhooks (In)
No
No
INTEGRATIONS · 36 TOOLS
Integrations from both tools, side by side
Integrations sourced from each tool's own documentation. Where both tools connect to the same app, you see it once. The rest shows where their ecosystems diverge.
BOTH4
11
21UNION36
INTEGRATION
NOTES
Google Docs
✓export
✓
Both. Export with full formatting preservation including headers, lists, and links; also supports import of existing drafts
Google Search Console
✓
✓
Both. Track rankings, clicks, impressions, CTR, and average position with automatic ranking drop detection and stuck page identification
WordPress
✓
DEEP READ
What it does
Features and capabilities sourced from each tool's own documentation, structured for comparison.
Frase
TOP FEATURES · 8
F01
SEO + GEO OptimizationsearchReal-time optimization scoring for both Google search and eight AI platforms, guiding content formatting for AI engine citations.
F02
AI Search TrackinganalyticsMonitor brand visibility across ChatGPT, Claude, Perplexity, Gemini, and four other AI platforms with daily updates and competitor metrics.
F03
Frase AgentaiAutonomous AI agent with 80+ specialized skills for market analysis, competitor research, content gap identification, and brief generation in 30 seconds.
F04
API & MCP Integrationapi50+ REST API endpoints, MCP server support for Claude Desktop and Claude Code, and webhook notifications for real-time events.
F05
Content OpportunitiessettingsReal-time monitoring of unlimited pages with Fix/Boost/Fill framework, automated Google Search Console integration, and proactive alerts for declining content.
F06
Programmatic SEOautomationBatch-generate 100+ SEO pages using location, comparison, and integration templates with automatic publishing to WordPress, Webflow, and Sanity.
Semrush
TOP FEATURES · 8
F01
SEO Toolkitsearch20+ keyword research, site audit, rank tracking, and backlink tools. Uncover ranking opportunities, identify technical problems, monitor competitors, and understand your link profile with precision across billions of search queries and 43 trillion known backlinks.
F02
AI Visibility ToolkitaiTrack how your brand and competitors appear on AI platforms including Google AI, ChatGPT, and Gemini. Monitor sentiment, identify visibility gaps, and get strategic recommendations to optimize for LLM-driven search.
F03
Traffic & Market ToolkitanalyticsAnalyze any website's traffic sources, audience demographics, and market position across 190+ countries with up to 7 years of historical data. Benchmark competitors, spot market trends, and quantify share of voice in your industry.
F04
Content ToolkittextCreate and optimize SEO-ready content with AI assistance. Generate topic briefs, write full articles, and score existing drafts for visibility on Google search and AI platforms. AI-powered suggestions improve both rank and reader engagement.
F05
Local ToolkitusersDominate local search with Google Business Profile optimization, multi-directory listing management, automated review workflows, and Google Maps visibility tracking. Drive foot traffic and local leads across 70+ directories.
F06
Social ToolkitcollaborationPlan, create, and schedule content across Facebook, Instagram, LinkedIn, and Pinterest from one calendar. Include competitor tracking, influencer discovery, social listening, and real-time analytics to see what performs.
WHO IT'S FOR
Who each tool is built for
Use cases and fit tags from each tool's own positioning. Match these to your context, not their marketing.
marketerFrase monitors brand presence across Google and eight AI platforms including ChatGPT, Perplexity, Claude, and Gemini. Real-time alerts trigger when AI engines cite or drop your content, with metrics on share of voice, appearance rates, and authority trends compared to competitors.
writerAnalyze top ten SERP competitors in 30 seconds to identify content gaps, topics, and patterns. Real-time SEO and GEO scoring guides you as you write, with content scores climbing from 40 to 90 as gaps are filled and every missing element highlighted.
marketerTransform one blog post into five+ formats including LinkedIn carousels, Twitter threads, and newsletters. This multiplies ROI and saves over four hours per piece by scaling distribution across multiple channels without manual reformatting.
SEO specialists and digital agenciesRun a complete site audit to find crawl errors, on-page issues, and broken links. Identify which competitors rank for your target keywords and what backlinks support their rankings. Use this data to prioritize fixes that move the needle on organic visibility. Sites in the case studies showed 230% traffic growth.
Content teams and marketing managersResearch what topics your audience searches for, generate SEO briefs powered by ranking data, write and optimize drafts in real time, then monitor how new content ranks. AI-powered topic research cuts research time while data-driven optimization improves ranking velocity.
KEEP COMPARING
Related comparisons
Other head-to-heads featuring one of these tools.
BROADEN THE SHORTLIST
Alternatives to consider
Other tools in this space, linked to their full profiles.
● FINAL READ · YOUR WINNERYou've seen the data.
You've seen the data.
The decision is yours.
Stackology doesn't review tools. We source, structure, and map them, and hand you the lens. See what fits, build a stack around it, and ship.
No editorial winner. No sponsored placement. No weighted score. The same dataset feeds every comparison page, the canvas, and the stack builder.