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COMPARE/VIDEO CREATION/INVIDEO · PICTORY
VIDEO CREATION · HEAD TO HEAD● YOU PICK THE WINNER
InVideovsPictory
Two tools. Verified data. Side by side. Everything on this page is vendor-sourced and dated. We don't pick a winner. That's your call. Use the Lens to apply your own criteria.
InVideo
Starts at$17/mo
Free planYes
Plans8 tiers
Features8 features
Integrations7 native
PlatformsWeb · iOS · Android
MCP serverNo
Pictory
Starts at$29/mo
Free planNo
Plans4 tiers
Features8 features
Integrations3 native
PlatformsWeb
MCP serverNo
● THE LENS · YOUR COMPARISON · YOUR WINNER
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Your criteria. Your weighting. Your verdict. Pick your axes and watch the data respond. You decide what's best for you, not us.
PRESETS
Based on your selections, the data leans this way, scroll down to read more.
AXES · 8 · PICK ANY
ALL TOOLS UPDATED 2026.04.30
CAPABILITIES
Where they overlap, where they don't
Functional roles from both tools, split by coverage. The corners are where the two tools become different products.
Only InVideoRoles covered exclusively by this tool.
3- Avatar Video Creator
- Voice Cloner
- Voiceover Generator
Both2 of 8 roles in the verified union.
2- Video Generator
- Video Editor
Only PictoryRoles covered exclusively by this tool.
3- Video Captioner
- Content Repurposer
- Clip Generator
ROLE COVERAGE···
PLAN LADDER
Every plan, mapped to one ladder
Both tools laid out by ascending monthly cost. Expand any plan to see what's included.
AT A GLANCE
More comparable fields
Every data point from both tools, side by side. Nothing hidden, nothing weighted.
FACT
Category
Video Creation
Video Creation
Starting Price
$17/mo
$29/mo
Pricing Model
Freemium
Paid
Plans
8 tiers
4 tiers
Free Plan
Yes
No
Free Trial
No
Yes
Platforms
Web · iOS · Android
Web
Top Features
8 features
8 features
Integrations
7 native
3 native
Public API
No
Yes
Webhooks (In)
No
No
INTEGRATIONS · 10 TOOLS
Integrations from both tools, side by side
Integrations sourced from each tool's own documentation. Where both tools connect to the same app, you see it once. The rest shows where their ecosystems diverge.
BOTH0
7
3UNION10
INTEGRATION
NOTES
ElevenLabs
✓
—
ElevenLabs AI audio and music generation available as a named model within the InVideo AI platform for voiceover and audio production.
Facebook
✓export
—
Publish videos to Facebook directly from InVideo AI with platform-specific formatting.
Instagram
✓export
—
Generate and export videos optimised for Instagram, including Reels format via the dedicated Instagram Video Editor.
DEEP READ
What it does
Features and capabilities sourced from each tool's own documentation, structured for comparison.
InVideo
TOP FEATURES · 8
F01
AI Video Generator from Text PromptsaiConvert a single sentence into a complete video with script generation, AI visuals, voiceovers in 50+ languages, captions, and royalty-free music. Output is publish-ready with no editing required.
F02
Magic Box Text EditingeditingEdit any video using plain English commands. Say 'remove the intro', 'change to a British accent', or 'make it faster' and the platform executes edits without a timeline interface.
F03
200+ AI Models in One InterfaceaiAccess Veo 3.1, Sora 2, Kling 3, ElevenLabs, Minimax and other frontier models from a single workspace. Switch between models by specifying which to use in your prompt without creating separate accounts.
F04
AI Script WritingtextAuto-generate video scripts from a topic with platform-specific length and tone optimisation. Saves hours of writing before production begins.
F05
Realistic AI VoiceoversaudioAdd human-sounding voiceovers in 50+ languages with emotion modulation, allowing brands to localise content without recording sessions.
F06
AI Avatars and Voice CloningusersCreate digital avatars and clone voices for scalable personalised videos. Avatar counts scale with plan tiers (4 avatars on Plus, 16 on Max, 40 on Generative, 200+ on Elite).
Pictory
TOP FEATURES · 8
F01
Text and Script to VideoaiConverts written content into videos by selecting visuals, building scenes, and adding AI voices.
F02
Blog and URL to VideocloudTransforms web content into videos with one click by extracting key points and matching visuals.
F03
AI Video EditoreditingAllows text-based editing to remove silences, trim filler words, and add captions or music.
F04
Auto CaptionstextGenerates accurate captions automatically at no extra cost.
F05
AI AvatarsusersCreates videos with AI presenters delivering scripts; listed as launching soon.
F06
Long Video to HighlightsvideoExtracts short summary videos from long-form content like webinars.
WHO IT'S FOR
Who each tool is built for
Use cases and fit tags from each tool's own positioning. Match these to your context, not their marketing.
marketerMarketing teams use InVideo AI to generate testing variations of ad creative at speed. Teams can produce 10+ ad angles in an afternoon, test across TikTok, Instagram, and Facebook, and analyse which resonates before committing production budget. The 200+ model library lets teams test different visual styles for the same message, accelerating creative optimisation cycles.
creatorCreators produce daily content for YouTube, TikTok, Instagram, and Facebook from a single prompt. InVideo AI handles scripting, visuals, voiceover, captions, and format-optimisation for each platform automatically.
creatorBrands and creators use AI avatars and voice cloning to generate UGC-style product videos at scale. A single creative brief generates 50+ video variations with different avatars, tones, and scripts, enabling brands to test which persona resonates with their audience without hiring actors or studios.
marketerContent teams repurpose existing blog posts and articles into YouTube, TikTok, and LinkedIn videos. The tool extracts key points, sources visuals, and applies brand styling, multiplying content ROI without requiring dedicated video staff.
educationEducators and L&D teams convert training decks and course materials into fully narrated instructional videos with slide syncing and transitions, eliminating weeks of manual editing.
KEEP COMPARING
Related comparisons
Other head-to-heads featuring one of these tools.
BROADEN THE SHORTLIST
Alternatives to consider
Other tools in this space, linked to their full profiles.
● FINAL READ · YOUR WINNERYou've seen the data.
You've seen the data.
The decision is yours.
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No editorial winner. No sponsored placement. No weighted score. The same dataset feeds every comparison page, the canvas, and the stack builder.