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COMPARE/VIDEO CREATION/HEYGEN · PICTORY
VIDEO CREATION · HEAD TO HEAD● YOU PICK THE WINNER
HeyGenvsPictory
Two tools. Verified data. Side by side. Everything on this page is vendor-sourced and dated. We don't pick a winner. That's your call. Use the Lens to apply your own criteria.
HeyGen
Starts at$29/mo
Free planYes
Plans5 tiers
Features9 features
Integrations13 native
PlatformsWeb · iOS · Android · API
MCP serverYes
Pictory
Starts at$29/mo
Free planNo
Plans4 tiers
Features8 features
Integrations3 native
PlatformsWeb
MCP serverNo
● THE LENS · YOUR COMPARISON · YOUR WINNER
Build the lens. Watch it lean.
Your criteria. Your weighting. Your verdict. Pick your axes and watch the data respond. You decide what's best for you, not us.
PRESETS
Based on your selections, the data leans this way, scroll down to read more.
AXES · 8 · PICK ANY
ALL TOOLS UPDATED 2026.04.30
CAPABILITIES
Where they overlap, where they don't
Functional roles from both tools, split by coverage. The corners are where the two tools become different products.
Only HeyGenRoles covered exclusively by this tool.
4- Avatar Video Creator
- Voiceover Generator
- Voice Cloner
- Translator
Both2 of 9 roles in the verified union.
2- Video Generator
- Video Captioner
Only PictoryRoles covered exclusively by this tool.
3- Video Editor
- Content Repurposer
- Clip Generator
ROLE COVERAGE···
PLAN LADDER
Every plan, mapped to one ladder
Both tools laid out by ascending monthly cost. Expand any plan to see what's included.
AT A GLANCE
More comparable fields
Every data point from both tools, side by side. Nothing hidden, nothing weighted.
FACT
Category
Video Creation
Video Creation
Starting Price
$29/mo
$29/mo
Pricing Model
Freemium
Paid
Plans
5 tiers
4 tiers
Free Plan
Yes
No
Free Trial
Yes
Yes
Platforms
Web · iOS · Android · API
Web
Top Features
9 features
8 features
Integrations
13 native
3 native
Public API
Yes
Yes
Webhooks (In)
No
No
INTEGRATIONS · 15 TOOLS
Integrations from both tools, side by side
Integrations sourced from each tool's own documentation. Where both tools connect to the same app, you see it once. The rest shows where their ecosystems diverge.
BOTH1
12
2UNION15
INTEGRATION
NOTES
Zapier
✓zapier
✓zapier
Both. Create AI videos in 175+ languages and automate workflows with thousands of connected apps
Adobe Express
✓
—
Convert images into video narratives by turning static visuals into dynamic stories
Canva
✓
—
Convert Canva designs into AI-driven videos without camera, crew, or editing
DEEP READ
What it does
Features and capabilities sourced from each tool's own documentation, structured for comparison.
HeyGen
TOP FEATURES · 9
F01
Video AgentaiConverts text prompts, scripts, PDFs, and presentations into complete avatar videos with motion graphics, voiceovers, captions, and brand-matched styling. The Video Agent API (February 2026) makes the same workflow available programmatically at $2/minute, enabling automated video pipelines without opening the HeyGen UI.
F02
Avatar V & Digital TwinsvideoAvatar V (January 2026) creates a studio-quality Digital Twin from a 15-second webcam recording, capturing appearance, voice, motion, and consent in one take. Multi-angle stability and long-form performance keep the avatar consistent across extended videos. Also offers 700+ stock avatars and Photo Avatars that animate any static image with natural lip-sync and gestures.
F03
AI Video TranslationlanguageLocalize any video into 175+ languages and dialects with accurate lip-sync and authentic emotional delivery, enabling global reach without re-recording. Supports automatic subtitle generation and voice cloning across languages.
F04
Voice Cloning & AI VoicesaudioAccess 1,000+ AI voices and create unlimited personal voice clones that replicate tone, pacing, and style for consistent on-brand narration. Supports text-to-speech across all supported languages.
F05
700+ Video TemplatestemplateAccess a library of 700+ professionally designed AI video templates for marketing, training, social media, and presentations. Templates include prebuilt layouts, scenes, transitions, and pacing, enabling polished production without editing experience.
F06
API & Platform IntegrationsapiPay-as-you-go API for programmatic video generation, translation, and text-to-speech. Native integrations with Zapier, HubSpot, Clay, Vimeo, YouTube, Adobe Express, Canva, and Make enable end-to-end automated video workflows.
Pictory
TOP FEATURES · 8
F01
Text and Script to VideoaiConverts written content into videos by selecting visuals, building scenes, and adding AI voices.
F02
Blog and URL to VideocloudTransforms web content into videos with one click by extracting key points and matching visuals.
F03
AI Video EditoreditingAllows text-based editing to remove silences, trim filler words, and add captions or music.
F04
Auto CaptionstextGenerates accurate captions automatically at no extra cost.
F05
AI AvatarsusersCreates videos with AI presenters delivering scripts; listed as launching soon.
F06
Long Video to HighlightsvideoExtracts short summary videos from long-form content like webinars.
WHO IT'S FOR
Who each tool is built for
Use cases and fit tags from each tool's own positioning. Match these to your context, not their marketing.
Global marketing teamsHeyGen translates and dubs existing videos into 175+ languages with accurate lip-sync, voice cloning, and automatic subtitle generation. Marketing teams produce country-specific versions of product demos, executive communications, and campaigns from a single source recording. No localization agencies, no re-filming. Miro reported a 10x increase in video production speed after adopting HeyGen for multilingual content at scale.
L&D and HR teamsHR and learning teams transform scripts, onboarding documents, and compliance policies into professional training videos with realistic avatars. Avatar V means a trainer needs only a 15-second webcam recording to create a consistent on-screen presenter for all future content. SCORM export connects directly with major LMS platforms, and SAML/SSO controls workspace access across teams and departments.
Developers and marketing automation teamsThe Video Agent API lets developers trigger complete video creation from any workflow at $2/minute, bypassing the HeyGen UI entirely. HeyGen Skills installs in Claude Code or Cursor in one command. The MCP server connects to Claude, ChatGPT, and Manus via OAuth. Teams at agencies and SaaS companies use these paths to generate personalized sales videos, product update walkthroughs, and campaign variants at volume on a schedule or event trigger.
marketerContent teams repurpose existing blog posts and articles into YouTube, TikTok, and LinkedIn videos. The tool extracts key points, sources visuals, and applies brand styling, multiplying content ROI without requiring dedicated video staff.
KEEP COMPARING
Related comparisons
Other head-to-heads featuring one of these tools.
BROADEN THE SHORTLIST
Alternatives to consider
Other tools in this space, linked to their full profiles.
● FINAL READ · YOUR WINNERYou've seen the data.
You've seen the data.
The decision is yours.
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