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COMPARE/VIDEO CREATION/CAPCUT · PICTORY
VIDEO CREATION · HEAD TO HEAD● YOU PICK THE WINNER
CapCutvsPictory
Two tools. Verified data. Side by side. Everything on this page is vendor-sourced and dated. We don't pick a winner. That's your call. Use the Lens to apply your own criteria.
CapCut
Starts at$9.99/month
Free planYes
Plans2 tiers
Features12 features
Integrations3 native
PlatformsWeb · Mac · Windows · iOS · Android
MCP serverNo
Pictory
Starts at$29/mo
Free planNo
Plans4 tiers
Features8 features
Integrations3 native
PlatformsWeb
MCP serverNo
● THE LENS · YOUR COMPARISON · YOUR WINNER
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Your criteria. Your weighting. Your verdict. Pick your axes and watch the data respond. You decide what's best for you, not us.
PRESETS
Based on your selections, the data leans this way, scroll down to read more.
AXES · 8 · PICK ANY
ALL TOOLS UPDATED 2026.04.30
CAPABILITIES
Where they overlap, where they don't
Functional roles from both tools, split by coverage. The corners are where the two tools become different products.
Only CapCutRoles covered exclusively by this tool.
14- Video Enhancer
- Video Transcriber
- Image Generator
- Image Editor
- Image Upscaler
- Background Remover
- Photo Enhancer
- Voiceover Generator
- Audio Transcriber
- Audio Enhancer
- Visual Asset Creator
- Thumbnail Designer
- Avatar Video Creator
- Social Media Publisher
Both5 of 19 roles in the verified union.
5- Video Editor
- Video Generator
- Clip Generator
- Video Captioner
- Content Repurposer
Only PictoryRoles covered exclusively by this tool.
0- —
PLAN LADDER
Every plan, mapped to one ladder
Both tools laid out by ascending monthly cost. Expand any plan to see what's included.
AT A GLANCE
More comparable fields
Every data point from both tools, side by side. Nothing hidden, nothing weighted.
FACT
Category
Video Creation
Video Creation
Starting Price
$9.99/month
$29/mo
Pricing Model
Freemium
Paid
Plans
2 tiers
4 tiers
Free Plan
Yes
No
Free Trial
No
Yes
Platforms
Web · Mac · Windows · iOS · Android
Web
Top Features
12 features
8 features
Integrations
3 native
3 native
Public API
No
Yes
Webhooks (In)
No
No
INTEGRATIONS · 6 TOOLS
Integrations from both tools, side by side
Integrations sourced from each tool's own documentation. Where both tools connect to the same app, you see it once. The rest shows where their ecosystems diverge.
BOTH0
3
3UNION6
INTEGRATION
NOTES
Google Authentication
✓
—
Users can sign up or log in to CapCut using Google account credentials.
Make
—
✓make
Build automated no-code video workflows connecting Pictory with text, files, or links through Make's visual workflow builder.
Pictory API
—
✓api
REST API for programmatic video creation from text or scripts, auto-captioning, AI video summaries, webhooks for status tracking, and video template rendering.
DEEP READ
What it does
Features and capabilities sourced from each tool's own documentation, structured for comparison.
CapCut
TOP FEATURES · 12
F01
AI Video Generator (Video Studio)videoGenerate complete videos instantly from a text script, uploaded images, or keyframes using CapCut's AI video agent. The tool selects visual style, generates the script, handles editing and pacing, and delivers a polished ready-to-share video — with over 30 AI templates ranging from news updates to educational content.
F02
Auto Captions (AI Caption Generator)audioAutomatically transcribes spoken words in a video into synced text captions using AI speech recognition, supporting 20+ languages and adapting to different accents and dialects. Generated captions are fully customizable in font, color, size, and animation via pre-designed caption templates.
F03
Text to Speech with 1,000+ AI VoicesaudioConverts written text into natural-sounding speech across 16 languages using over 1,000 AI-generated voices selectable by gender, age, style, and language. Users can also record a few sentences of their own voice for CapCut's AI to create a personalized voice clone for consistent brand narration.
F04
AI Design (Image & Poster Generation)imageGenerates professional-quality posters, ads, banners, and social media visuals from text prompts or uploaded product images using AI models including Seedream 5.0. Includes product scene generation with batch replacement, model clothing try-on, and intelligent layout typesetting for e-commerce and marketing campaigns.
F05
Background Remover (Video & Image)editingRemoves backgrounds from both videos and images in one click using AI object recognition — no green screen or manual masking required. Supports precision custom brush refinement, chroma key removal with adjustable tolerance, and replacement with AI-generated backdrops or backgrounds from CapCut's media library.
F06
AI Video EnhancerperformanceAutomatically upscales video resolution up to 8K without quality loss, restores clarity to blurry or shaky footage, applies smart color correction for contrast and saturation, and intelligently brightens dark scenes. Designed to repurpose older or low-quality clips for professional-grade output.
Pictory
TOP FEATURES · 8
F01
Text and Script to VideoaiConverts written content into videos by selecting visuals, building scenes, and adding AI voices.
F02
Blog and URL to VideocloudTransforms web content into videos with one click by extracting key points and matching visuals.
F03
AI Video EditoreditingAllows text-based editing to remove silences, trim filler words, and add captions or music.
F04
Auto CaptionstextGenerates accurate captions automatically at no extra cost.
F05
AI AvatarsusersCreates videos with AI presenters delivering scripts; listed as launching soon.
F06
Long Video to HighlightsvideoExtracts short summary videos from long-form content like webinars.
WHO IT'S FOR
Who each tool is built for
Use cases and fit tags from each tool's own positioning. Match these to your context, not their marketing.
individualContent creators on TikTok, Instagram, and YouTube use CapCut to produce polished short-form videos without professional editing skills. They can use AI video generation to create videos from scripts, apply auto-captions for silent-viewing audiences, convert long videos into viral short clips with the AI Clip Maker, and select from thousands of trend-aligned templates — all from a browser or mobile app with no software installation required.
marketerMarketing teams and e-commerce sellers use CapCut to scale visual content production for campaigns. The AI Design tool lets them generate product lifestyle images in bulk with batch replacement, run model clothing try-on photography without photoshoots, and produce branded ad videos using avatar-driven AI video generation. Background removal and AI image enhancers further streamline product photo production.
businessTeams creating content for international audiences use CapCut's AI Dubbing tool to translate existing videos into multiple languages while retaining the original speaker's voice style, combined with auto-generated captions for accessibility. This enables localization of marketing videos, training content, and online courses at scale without external dubbing studios.
marketerContent teams repurpose existing blog posts and articles into YouTube, TikTok, and LinkedIn videos. The tool extracts key points, sources visuals, and applies brand styling, multiplying content ROI without requiring dedicated video staff.
KEEP COMPARING
Related comparisons
Other head-to-heads featuring one of these tools.
● FINAL READ · YOUR WINNERYou've seen the data.
You've seen the data.
The decision is yours.
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