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COMPARE/GTM & SALES/COPY AI · MAKE
GTM & SALES · HEAD TO HEAD● YOU PICK THE WINNER
Copy AIvsMake
Two tools. Verified data. Side by side. Everything on this page is vendor-sourced and dated. We don't pick a winner. That's your call. Use the Lens to apply your own criteria.
Copy AI
Starts at$29/mo
Free planNo
Plans5 tiers
Features7 features
Integrations7 native
PlatformsWeb · API · Chrome
MCP serverNo
Make
Starts at$10.59/mo
Free planYes
Plans5 tiers
Features7 features
Integrations25 native
PlatformsWeb · API · Slack
MCP serverYes
● THE LENS · YOUR COMPARISON · YOUR WINNER
Build the lens. Watch it lean.
Your criteria. Your weighting. Your verdict. Pick your axes and watch the data respond. You decide what's best for you, not us.
PRESETS
Based on your selections, the data leans this way, scroll down to read more.
AXES · 8 · PICK ANY
ALL TOOLS UPDATED 2026.04.30
CAPABILITIES
Where they overlap, where they don't
Functional roles from both tools, split by coverage. The corners are where the two tools become different products.
Only Copy AIRoles covered exclusively by this tool.
4- Copy Writer
- Email Writer
- Ad Copywriter
- Short Form Writer
Both3 of 11 roles in the verified union.
3- Workflow Automator
- Trigger Handler
- Data Router
Only MakeRoles covered exclusively by this tool.
4- Scheduler
- Webhook Manager
- Api Caller
- Form Handler
ROLE COVERAGE···
PLAN LADDER
Every plan, mapped to one ladder
Both tools laid out by ascending monthly cost. Expand any plan to see what's included.
AT A GLANCE
More comparable fields
Every data point from both tools, side by side. Nothing hidden, nothing weighted.
FACT
Category
GTM & Sales
Automation
Starting Price
$29/mo
$10.59/mo
Pricing Model
Paid
Freemium
Plans
5 tiers
5 tiers
Free Plan
No
Yes
Free Trial
No
No
Platforms
Web · API · Chrome
Web · API · Slack
Top Features
7 features
7 features
Integrations
7 native
25 native
Public API
Yes
Yes
Webhooks (In)
No
Yes
INTEGRATIONS · 29 TOOLS
Integrations from both tools, side by side
Integrations sourced from each tool's own documentation. Where both tools connect to the same app, you see it once. The rest shows where their ecosystems diverge.
BOTH3
4
22UNION29
INTEGRATION
NOTES
Google Docs
✓export
✓
Both. Create content in Google Docs via automation tools
Notion
✓
✓
Both. Send rich information to Notion via automation
Slack
✓
✓
Both. Deliver information, updates, summaries, and action items to Slack channels
DEEP READ
What it does
Features and capabilities sourced from each tool's own documentation, structured for comparison.
Copy AI
TOP FEATURES · 7
F01
AI-Powered WorkflowsautomationBuild and automate complex, multi-step GTM processes by chaining AI actions together. Workflows codify best practices for prospecting, lead processing, content creation, and deal management across sales, marketing, and customer success teams.
F02
Tables (Unified Data Foundation)dataA queryable, AI-powered data hub that consolidates disparate data sources across GTM systems. Tables break down functional silos and structure data to power automated workflows with accurate, unified insights.
F03
ActionsaiPre-built AI building blocks that combine decision-making with guardrails to automate targeted tasks. Actions serve as components for constructing and customizing workflows without requiring technical AI expertise.
F04
Brand VoicetextDefine brand tone and personality so every AI-generated output maintains consistency across channels and team members. Applied to all workflow outputs to ensure on-brand communication.
F05
InfobasestorageCentralized repository for storing company information, brand guidelines, and product details. Referenced in prompts using the '#' tag to ensure AI outputs are contextually accurate and aligned with organizational knowledge.
F06
Multi-LLM SupportapiLLM-agnostic architecture allowing teams to leverage multiple large language models including OpenAI, Anthropic, and Gemini. Select the best-suited model for each workflow or task without vendor lock-in.
Make
TOP FEATURES · 7
F01
Visual No-Code Workflow BuilderautomationDesign, build, and automate workflows with a drag-and-drop visual interface. Add notes directly in the scenario editor, use flow control with conditional statements, and analyse every step visually without writing code.
F02
3,000+ App IntegrationsintegrationConnect with over 3,000 standard apps and create custom apps to integrate with virtually any service. Enterprise customers also gain access to exclusive enterprise-grade app integrations.
F03
Make AI AgentsaiBuild and manage AI Agents that take action and orchestrate workflows across 3,000+ apps. The next generation includes a reasoning panel for inspecting agent decisions, multimodal inputs covering documents, images, and audio, a shareable agents library, and a redesigned interface integrated directly into the Scenario Builder. Available on all plans using Make's AI Provider or your own LLM key.
F04
Make AI ToolkitaiStreamline workflows with built-in AI tools for tasks like summarisation, categorisation, and content extraction. Use Make's AI Provider or connect your own LLM key on all paid plans.
F05
Real-Time Execution MonitoringanalyticsVisually monitor, isolate, and troubleshoot workflow executions immediately in real time. Full-text execution log search is available on Pro plans and above.
F06
Make GridsettingsGain a holistic view of your entire AI and automation landscape, gather insights, and build with confidence across all scenarios in your organisation.
WHO IT'S FOR
Who each tool is built for
Use cases and fit tags from each tool's own positioning. Match these to your context, not their marketing.
businessSales teams use Copy.ai to research target accounts and contacts, apply brand-aligned messaging, and draft high-quality outreach at scale. Workflows consolidate data from CRM and external sources to enable deeper research while eliminating manual composition.
businessSales development teams automate lead intake, enrich lead data from multiple sources, apply consistent qualification criteria, and route qualified leads to appropriate sales representatives. Reduces response time and eliminates manual data entry.
marketerMarketing teams build personalized campaign workflows for target accounts. The platform consolidates account data from Tables, applies Brand Voice guidelines, and coordinates messaging across multiple channels and touchpoints to align sales and marketing efforts.
Marketing teamsMake enables marketing teams to drive faster growth by automating repetitive marketing tasks and workflows. Teams can automate social media posting for more engagement with less effort, streamline email marketing to increase conversions, and automate content creation using AI apps. The platform connects over 3,000 pre-built apps, allowing marketers to integrate their entire tech stack without code. By automating busy work, marketing professionals can focus on strategic initiatives that matter most to business growth.
KEEP COMPARING
Related comparisons
Other head-to-heads featuring one of these tools.
BROADEN THE SHORTLIST
Alternatives to consider
Other tools in this space, linked to their full profiles.
● FINAL READ · YOUR WINNERYou've seen the data.
You've seen the data.
The decision is yours.
Stackology doesn't review tools. We source, structure, and map them, and hand you the lens. See what fits, build a stack around it, and ship.
No editorial winner. No sponsored placement. No weighted score. The same dataset feeds every comparison page, the canvas, and the stack builder.